Web Analytics Technical Specialist
Apr 7, 2015
Empirical Path seeks a full-time or part-time Senior or Junior Web Analytics Technical Specialist with strong programming skills and developing analytical and client service skills to support our offices in Atlanta, GA; Albuquerque, NM and Washington, DC. Remote candidates in the U.S. are more than welcome.
Empirical Path is a web analytics consultancy that has served dozens of media, technology, ecommerce, not-for-profit, ad agency and other clients since 2002. We are experiencing rapid growth as a Certified Partner of Google for a number of products including Google Analytics Premium and Google BigQuery. We are also a partner of Webtrends, Klipfolio and Mixpanel.
The Web Analytics Technical Specialist is responsible for learning from and supporting our consultants as they implement and enhance web analytics tools and scripts to help clients understand their audiences, enhance their digital user experience, and increase their online conversions. The Specialist will assist multiple engagements at all stages, including:
Understanding client needs
Drafting proposals, timelines, and budgets
Planning and executing implementations of web analytics tools
Auditing web analytics implementations and recommending improvements
Planning and executing enhancements to web analytics tools and processes
Designing web analytics reports
Identifying opportunities to capture additional user behavior data
Desire to learn Google Analytics, Adobe Analytics, Webtrends, Mixpanel, Parse.ly and other web analytics software.
Strong understanding of website design, development and publishing.
Experience with Microsoft Office applications, especially Excel and PowerPoint, and Google Drive equivalents.
A dedicated, quiet work area with phone and high-speed web connectivity.
Availability during 4-8 continuous hours of your choice from 8 a.m. ET to 8 p.m. ET.
Ability to work independently and as part of a team.
Experience implementing and customizing Google Analytics, Adobe Analytics, Webtrends, Mixpanel, Parse.ly and other web analytics software.
Experience with server-side (PHP/MySQL or similar), database administration and scripting.
Experience with Google Tag Manager, Tealium, Adobe Dynamic Tag Manager, Segment.io and other Tag Management Systems.
Experience with split testing tools such as GA Content Experiments, Visual Website Optimizer, Optimizely, etc.
General understanding of online marketing channels including PPC, SEO, affiliate programs, social media, email, partnerships, etc.
College degree or MBA.
Web analytics certification or other training.
Proven written and verbal communication and presentation skills.
google tag manager
adobe dynamic tag manager
visual website optimizer